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    How The Right B2B SaaS & Subscription Metrics Tools Accelerate Growth & Attract Investors

    Are you getting the KPIs and insights you need to measure and improve CARR and CMRR growth?

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    Sadly, the vast majority of startups fail, and according to Deloitte, even fewer “scale up”—just about one in 200 grow to more than $10 million in revenue by their fifth year. Why do so many fail or fail to thrive? 

    SaaS Metrics Whitepaper Baker Tilly 2022 CoverTo get a clear understanding of where they stand and to be able to communicate that to potential investors, businesses must first identify what metrics they need—a feat in and of itself. The dynamic nature and rapid growth trajectory of SaaS and subscription businesses further complicates matters: the metrics a very early-stage startup needs may be quite different from what is needed in later stages.

    In this white paper, we explore what metrics Early, Series A, and Series B startups should track; the challenges that come with relying on spreadsheets; and the solution: a purpose-built reporting and metrics tool that provides deep, granular insights.

    Here are some highlights of this SaaS metrics White Paper:
    • Nine Key SaaS and Subscription Metrics to Understand Business Health
    • Attracting Investors: Key Financial Metrics for Every Stage of Growth from Early Stage to Series B and beyond.
    • How the Right Tools for SaaS Reporting Metrics Propel Growth and Attract Investors
    • Why Spreadsheets Are a Formula for Failure
    • How to Automate the Granular Insights to Propel Growth and Attract Investors
    • Case Study: Quest Analytics Automates Subscription Metric Tracking with SaaS Intelligence

    Download the White Paper